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From data to action
Calculate, publish and anticipate the environmental positioning of your products.
Simulate different product scenarios and drive improvement across measurable social and environmental criteria.
Compare your products against the market and identify opportunities for improvement and eco-modulation.
Turn your impact data into clear, comparable and credible messages, right at the point of purchase.
Structure your response to current and upcoming industry requirements: AGEC traceability, DPP, environmental labelling.
Assess your social and environmental commitments and identify your priority areas.
Our solutions
Clear Fashion turns regulatory requirements into a workable system : a single data foundation powers the calculation, product comparability and the delivery of clear labelling for your teams and your customers alike.
What we cover:
Environmental cost calculation
Automated submission (Ecobalyse government portal)
Built-in benchmarks
Clear Fashion consolidates the required manufacturing-stage data for every textile, footwear or household-linen product placed on the French market.
What we cover:
Completion checks
One-click AGEC report
Structured publication
Clear Fashion structures the data foundation needed to prepare future post-purchase transparency journeys. The DPP becomes a natural extension of your product data, designed to build a lasting connection with your end customers.
What we cover:
Structured product data
Interoperability
Customisable multichannel activation
Clear Fashion helps turn environmental communication into a workable evidence framework : your teams get a clearer basis to align what can be said, displayed and justified.
What we cover:
Scientific methodology
Quantified, auditable evidence
Anti-greenwashing recommendations
Transparency that consumers understand.
users engaged via the Clear Fashion app, the "Yuka of fashion".
of consumers correctly understand the Fashion Score
say the system can influence their purchasing decision
consumers know Clear Fashion
What makes the difference
A proprietary methodology built with experts, analysing environmental, social, health and animal-welfare impacts.
We audit brands and their products using a single, proprietary and independent methodological framework.
From calculation to eco-design and consumer-facing display, a single tool to steer and showcase your products.
Continuously improved and co-built with an expert committee, Clear Fashion’s impact analysis methodology rests on 4 factors (Environment, Social, Health, Animal welfare) and more than 150 criteria integrating materials, labels, audits and certifications.
It produces the industry’s main calculations (Environmental Cost, LCA, PEF score) while offering a more complete reading of eco-design levers.
Paired with a display designed to be readable and understood by consumers, our approach turns product information into a single, independent decision-making benchmark: the Fashion Score / 100.
Widely endorsed by consumer associations and extensively relayed by the media, the Fashion Score is known to more than 17 million consumers. It strengthens the credibility of information and trust at the moment of purchase.
From product data to consumer-facing display, the Clear Fashion platform gives Product, Purchasing, CSR and Marketing teams a single tool to steer, analyse and deploy.
Fewer silos, less friction, more consistency in execution. Transparency becomes simpler to manage and genuinely high-performing at catalogue scale.
They trust us.
Our CSR commitment only has value if it is understood and recognised by consumers. Clear Fashion understood this: their clear display makes our social and environmental impact efforts visible at a glance.
Alice Bardet
Product Sustainability Leader
We’re betting on transparency. Like the Nutri-Score for food,the Fashion Score /100 can become the consumer’s reflex for choosing a sustainable textile, as opposed to fast fashion.
Bertrand Swiderski
CSR Director
Data collection is under control, with no extra burden for our teams. With the Fashion Score, our products are assessed with full clarity, which strengthens consumer trust without adding complexity to our day-to-day.
Maïa Broyer
CSR & Quality Manager
The Fashion Score /100 brings rigour, clarity and trust. At Picture, we chose to integrate this scoring across our entire product range to champion an ambitious methodology, aligned with the sector’s real challenges.
Florian Palluel
CSR Manager
Beyond helping us make progress on the traceability of our collections, Clear Fashion gives us an environmental labelling tool that is transparent, educational and genuinely useful to guide our customers in their purchasing choices.
Léa Dhelin
CSR Manager
The real value of Clear Fashion for SKFK is making traceability accessible right down to the raw material, a key topic for us. It is a tool that meets both legal requirements and the need for simple, understandable transparency for the customer.
Jon Curutchet
Head of Supply Chain and Sustainability
FAQ
Clear Fashion is neither a traceability tool, nor an LCA consultancy, nor an ESG reporting platform. It is a trusted third party specialised in textile environmental labelling, covering the entire chain: product data collection, Environmental Cost calculation (PEFCR methodology, synced with Ecobalyse), AGEC compliance, regulatory declaration, and consumer-facing delivery across every channel (website, app, store).
A traceability tool structures your supplier data. An LCA consultancy produces one-off studies. A reporting tool aggregates corporate indicators. Clear Fashion bridges these building blocks and the end consumer: by turning product data into clear, defensible evidence you can activate across your whole catalogue.
Clear Fashion translates your product data into two complementary levels of information. A compliance level : the Environmental Cost, calculated using the official methodology and declared on the government Ecobalyse portal, ensures your regulatory compliance. A performance level: the Fashion Score /100, a composite score across four impact dimensions (Environment, Social, Health, Animals), gives consumers an immediately understandable benchmark to compare and choose.
This information is delivered across all your channels: a widget embedded in your e-commerce site, pages accessible via in-store QR code, and barcode scanning through the Clear Fashion mobile app (400,000+ users). Field survey data shows that 95% of consumers exposed to this system report an influence on their purchasing decision.
No. Clear Fashion adapts to your data maturity level. Data can be imported via Excel or CSV file, Google Sheets sync, or API if you already have an ERP, PIM or PLM. Automatic quality checks detect inconsistencies on import and suggest corrections.
The Clear Fashion operations team supports data structuring from day one: it is an integrated service, not a self-service tool. Several of our roll-outs started from simple Excel files before evolving towards automated integration.
The Clear Fashion platform is the B2B tool for your teams: collection, calculation, compliance, declaration, steering. The Clear Fashion mobile app is a B2C delivery channel: it lets consumers scan a barcode in store to access the Fashion Score and a product’s environmental information, and also discover the overall impact score of more than 500+ brands.
The two are connected: the data calculated on the platform automatically feeds the mobile app, the e-commerce widget and the QR code pages. For your customers, it is an extra touchpoint with your products. For you, it is a consumer engagement channel included in the system, with no additional development.
An LCA (Life Cycle Assessment) measures a product’s environmental impact across its entire life cycle, following a standardised scientific methodology (ISO 14040/14044, PEFCR). It is a technical calculation, essential for regulatory compliance, and it is what Clear Fashion performs for the Environmental Cost declared on Ecobalyse.
The Fashion Score goes further. It is a composite score out of 100 that integrates four dimensions: environmental impact, but also the human conditions of manufacturing, health (substances, microplastics) and animal welfare. It draws on more than 150 sub-criteria and recognised referentials (PEFCR, GOTS, GRS, OEKO-TEX, BSCI, SMETA). Its aim is not to replace the LCA, but to make it readable and actionable for the consumer. In real-world conditions, 100% of consumers tested understand the Fashion Score effortlessly, while only 55% understand the Environmental Cost.
